Google AdWords Image Ad Specifications

Enjoy this cheat sheet at its fullest within Dash, the macOS documentation browser.

The image specifications to meet Google AdWords criteria.

File Types

Formats

GIF, JPG, PNG, ZIP

Size

Up to 150KB

GIF animation limits

Under 30 seconds, less than 5 FPS

Square and Rectangle Ad Sizes

Small square

200 × 200

Vertical rectangle

240 × 400

Square

250 × 250

Triple widescreen

250 × 360

Inline rectangle

300 × 250

Large rectangle

336 × 280

Netboard

580 × 400

Skyscraper Ad Sizes

Skyscraper

120 × 600

Wide skyscraper

160 × 600

Half-page ad

300 × 600

Portrait

300 × 1050

Leaderboard Ad Sizes

Banner

468 × 60

Leaderboard

728 × 90

Top banner

930 × 180

Large leaderboard

970 × 90

Billboard

970 × 250

Panorama

980 × 120

Mobile Ad Sizes

Mobile banner

300 × 50

Mobile banner

320 × 50

Large mobile banner

320 × 100

Popular Ad Sizes in Denmark

Popular Ad Sizes in Norway

Popular Ad Sizes in Poland

Popular Ad Sizes in Russia

Popular Ad Sizes in Sweden